These videos were made to promote a new range of hair products developed by LAO Care.
In the first video, a strand of hair is damaged by light or colour. When hair is damaged, the scales that make it up open up as the bonds that link the keratin molecules break. The product developed by LAO care helps to rebuild these bonds to keep hair strong and healthy.
The second video shows a strand of hair damaged by pollution and light. The second product helps to protect the hair and make it more resistant to such aggressions.